We’ve all been told to have our elevator pitch ready. After all, you never know when you’ll bump into the CEO of the company, or a major investor who just happens to be looking for new representation.
But how many of us really have something to say, besides the dry facts of what we do? We hate to say it, but no one really cares that you’re a tenant rep broker servicing the greater Seattle area…
That’s because there are many other commercial real estate professionals just like you, and simply saying what it is you do, rather than who you are and why you do what you do, doesn’t set you apart and it certainly doesn’t get you remembered.
But distilling your differentiating factors into a concise, understandable, and memorable pitch is incredibly difficult.
We recommend using the framework created by PivotDesk co-founder David Mandell to structure your pitch.