You may already know that most brokers don’t spend nearly enough time prospecting—and we’re willing to bet that fewer spend time actively monitoring and following up on those leads.
But not following up or keeping in touch is like ordering a mouthwatering burger and then walking away from the table when it arrives. You can smell how good it’s going to taste, but you never actually take that first bite. The same goes for prospecting: you can almost smell how good that deal’s going to be if it materializes. But if you don’t follow up, you are literally leaving an opportunity on the table!