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Rihanna’s Fenty Line is a Wake-Up Call for the Retail Industry

Consumers thirsty for non-Caucasian-targeted products are starting to get their due from retail brands.

Earlier this month, for instance, Rihanna debuted Fenty Beauty, a “Beauty for All” collection that offers products for every skin tone — think 40 different shades of foundation. The line, the latest from the trend-setting singer/designer, was met with immediate enthusiasm from consumers who were used to being ignored.

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