moscone

San Francisco readies for convention boom as $500 million Moscone Center expansion opens

Nearly two years after it closed for a $550 million renovation, San Francisco’s larger Moscone Center reemerges on Jan. 4, aiming to take the city’s convention business into a new era.

Expanded by 350,000 square feet, Moscone’s north and south wings are now fully connected, creating up to 500,000 square feet of flexible and contiguous convention space and allowing San Francisco to host simultaneous conventions.

For the city’s hospitality industry, which bore the brunt of Moscone’s closure, its return has been a long time coming.

Hotel room bookings, which fell by more than half a million while Moscone was closed, are now set to rebound to an all-time high in 2019. Restaurants and other businesses that feed off the convention trade are eager to eat their fill again. Moscone is expected to attract 175,000 net new visitors annually who will spend a projected $180 million a year and, for the city, generate an additional $20 million in hotel tax.

 

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