How Does Our Salesforce-Managed Database Help You Get Ahead?

An extra 170,000 sales and data professionals descended on San Francisco this month for Dreamforce, the annual week-long conference devoted to the Salesforce prospect management software that over 100,000 businesses rely upon for big data management.

Since our launch in 2004, NAI Northern California has focussed on building systems, and keeping cloud-based technology front and center in our business. Our powerful and highly customized Salesforce platform and in-house data team are central to our business development systems. We arm our brokers with instant access to accurate data, not just on properties, and people, but also their pipeline, conversion probability adjusted revenue predictions, and opportunities. This is so foreign to most commercial brokerages, competitors often question whether it works, but literally all of the best in class tech sales organizations are working on, or have similar platforms.

NAI Northern California is the Northern California representation of NAI Global, the largest commercial real estate brokerage network in the world, with 385 offices. Leaders of these firms meet regularly to share best practices and CRM, collaboration, and transparency is a recurring theme.

Vice President Shivu Srinivasan said “The database is extraordinary. There is no other firm you can go into, select a product type and geography, and have a database of warm prospects ready. This open, transparent platform alongside the collaborative culture lends to one of the most unique work environments in the industry.”

Through a series of interconnected technologies real-time data on listings, business development activities, rankings, revenues, and collaboration are all displayed on dynamic big-screens. This plays to our positive competitive nature, is frankly entertaining, and more importantly leads to more deal flow, and better outcomes for clients. What Seller wouldn’t want everyone in the company to know about their opportunity immediately, and what Buyer wouldn’t want their needs broadcast transparently to a large team of focused professionals.\

About NAI Northern California

NAI Northern California is full service commercial real estate firm in the San Francisco Bay Area and part of NAI Global, the largest managed network of Commercial Real Estate Brokerage Service firms in the World. Recognized as one of the Top 25 Commercial Real Estate Firms by the East Bay and San Francisco Business Times, NAI Northern California provides comprehensive brokerage, leasing, debt, advisory, and property management services for corporate end users, property owners, developers, investors and financial institutions.

About NAI Global

NAI Global is the single largest, most powerful global network of owner-operated commercial real estate brokerage firms. NAI Global provides a full range of corporate real estate services, including brokerage and leasing, property and facilities management, real estate investment and capital market services, due diligence, global supply chain and logistics consulting and related advisory services. NAI Global Member firms, leaders in their local markets, are actively managed to work in unison and provide clients with exceptional solutions to their commercial real estate needs. Founded in 1978, today NAI Global has more than 375 offices strategically located throughout North America, Latin America, Europe and Asia Pacific, with over 6,700 local market professionals, managing over 380 million square feet of property. Supported by the central resources of the NAI Global network, Member firms deliver market-leading services locally and combine their in-market strengths to form a powerful bond of insights and execution for clients with multi-market challenges.

NAI Global was acquired in 2012 by C-III Capital Partners, a commercial real estate services company engaged in a broad range of activities, including primary and special loan servicing, loan origination, fund management, CDO management, principal investment, title services and multifamily property management.