How Salesforce Transit Center helped transform a blighted neighborhood

At the start of the economic recovery, San Francisco’s Transbay District was speckled with underused parking lots and very few options for housing and offices.

Now, the neighborhood holds the city’s largest office and mixed-use towers, residential high-rises and 100K SF of retail at the $2.4B Salesforce Transit Center that will soon open.

“Salesforce Transit Center has become a reality that generated a building boom in that area,” Transbay Joint Powers Authority Executive Director Mark Zabaneh said. “The minute the developers saw the transit center under construction, they started developing the parcels.”

The Aug. 11 opening of the transit center’s rooftop park, Salesforce Park, marks the end of the center’s initial transformation. The bus terminal will open to full operations on Aug. 12.

“It’s going to be a really significant achievement that surpassed expectations,” Zabaneh said. “The park is a big attraction. There is very limited quality public space and the park provides 5.4 acres of really quality public space.”

He said there has been a lot of enthusiasm for the rooftop park and the most-asked question has been about the park’s opening date.

 

 

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